The 4Ps of Marketing Explained: Why This Classic Framework Still Matters Today
Why a Decades-Old Marketing Model Remains Relevant Marketing trends evolve quickly, shaped by digital platforms, shifting consumer behavior, and emerging technologies. Yet despite these changes, certain foundational frameworks continue to guide effective strategy. Among the most enduring is the 4Ps of marketing: Product, Price, Place, and Promotion. Introduced long before social media and e-commerce dominated […]